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      <image:title>Home - About</image:title>
      <image:caption>B2B tech is my thing. Started in sales and business development, moved into services, then into brand and marketing. So I know why customers buy, and what they need to succeed. That's where a company stands or falls. I love building strong teams and engines that attract customers and keep them loyal. Brand strategy sits at the core of that. Without it, everything is built on sand. Along the way, I've built marketing from zero, taken products into new markets across Europe and the US, and grown teams from 7 to 40, then led 170 people across two continents. I stay close to the work. Strategy and execution in the same person, with AI agents doing a lot of the heavy lifting. Twelve years in the US, from small to publicly traded companies. Ghent-based, Belgian and American.</image:caption>
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