B2B TECH SCALEUPS · EUROPE AND USA
Marketing that wins customers and keeps them.
About
B2B tech is where I work. Brand, marketing and the engine that ties them to pipeline, for scaleups with a cool product.
Marketing and sales are one motion to me. I came from sales, and I know why customers buy and what makes them stay.
Brand sits at the centre. Who you are, why you exist, why anyone should care. Without it, everything is built on sand.
I build what isn’t there yet, set the strategy and get my hands dirty when it matters. Over a decade in the US. Belgian and American.
No demand without brand.
Brand strategy is foundational. Who you are, why you exist. How you engage with your customers. How you want them to fall in love with your company and product. Without it, demand generation is just spending money to be forgettable.
Building the team.
Building a team is like solving a puzzle. Finding the right people, putting them in the right spots, and watching it click. Best of all when the room holds many nationalities. Done it with 4 people and with 170. Still one of my favourite parts of the job.
AI every day.
AI gets us eighty per cent, fast. The last twenty is the job. I built a system that puts a company’s marketing in one place and lets AI do the repeatable work on top of it, with us keeping the judgement.