B2B TECH SCALEUPS · EUROPE AND USA
Marketing that wins customers and keeps them.
About
B2B tech is where I work. Brand, marketing and the engine that ties them to pipeline, for scaleups with a cool product.
Marketing and sales are one motion to me. I came from sales and delivery, where I led large teams across Europe and North America. That’s where I learned why customers buy and what makes them stay.
Brand sits at the centre. Who you are, why you exist, why anyone should care, and where you stand against the rest. Without it, everything is built on sand.
I set the strategy, build what’s missing and get my hands dirty when it matters. Over a decade in the US. Belgian and American.
Two or three B2B tech scaleups at a time, and what we take on starts with you. Your goals and, above all, what you need. Build your brand strategy. Build a mean marketing machine. Create your story and content. Or help you land enterprise customers.
No demand without brand.
Brand strategy is foundational. Who you are, why you exist. How you engage with your customers. How you want them to fall in love with your company and product. Without it, demand generation is just spending money to be forgettable.
Building the team.
Building a team is like solving a puzzle. Finding the right people, putting them in the right spots, and watching it click. Best of all when the room holds many nationalities. I’ve done it with five in marketing and with 170 in services. Still one of my favourite parts of the job.
AI every day.
AI gets you most of the way, fast. The last stretch is the job. I built a system that puts a company’s marketing in one place and does the repeatable work, so the thinking is where my time and the team’s goes.